Cassidy serves as Head of Insights and Growth at CyberSynapse, a buyer intelligence and research firm specializing in the cybersecurity industry. She brings extensive experience in cybersecurity marketing, having held in-house marketing positions at two managed security service providers and provided fractional consulting services to early-stage cyber ventures. Cassidy currently serves on the Board of Directors for the Ginger Hacker Initiative and the WiCyS Phoenix Affiliate.